How long does a website project take?

A corporate or SaaS marketing site typically reaches first release in six to ten weeks; commerce platforms and portals run ten to sixteen. Discovery is two weeks and fixed-fee. We quote the full timeline before development starts, and you see working software on a staging URL every week.

How much does a business website cost?

Project work is quoted fixed after discovery, so you have the full figure before we begin. Price is driven by the number of unique templates, the integrations required, and whether commerce or multi-language is in scope, rather than by hourly estimates that drift.

What is generative engine optimization, and how is it different from SEO?

SEO earns a position in a list of results. GEO earns a citation inside an answer written by ChatGPT, Claude, Gemini, Copilot or Perplexity. The techniques overlap — clean structure, schema, authority — but GEO adds entity definition, retrieval-shaped content and answer formatting. Most buyers now use both channels.

Do we still need SEO if AI assistants answer for us?

Yes. Assistants ground their answers in retrieved pages, and much of that retrieval still runs through a search index. Poor technical SEO makes you invisible to both systems at once. SEO is the foundation; GEO is the layer that turns a retrieved page into a cited one.

Can you improve our existing site instead of rebuilding it?

Often, yes, and we will say so. Discovery establishes whether the performance, findability and conversion problems are fixable inside the current platform. We recommend rebuilds when the architecture blocks the outcome, not by default.

Will a redesign lose our search rankings?

Not if the migration is engineered. We map every existing URL, preserve or redirect it, carry over metadata and structured data, and monitor index coverage through cutover and for thirty days after. Rankings are a launch acceptance criterion, not a post-launch hope.

Which platforms and technologies do you build on?

Next.js and Astro for web platforms, Shopify and WooCommerce for commerce where they fit and custom builds where they do not, Sanity, Strapi or Contentful for content, and Cloudflare or AWS for delivery. Platform choice is made in discovery against your requirements, not our preference.

Do you handle ongoing marketing, or only the build?

Both. Care & evolution covers monitoring, security, updates and continuous improvement. The growth side covers SEO, GEO, content, paid campaigns and lifecycle automation on a monthly cycle, with a report you can forward to your board.

Who owns the website, the content and the data?

You do, completely, from day one: code, content, domains, analytics properties and cloud accounts. No proprietary CMS, no licensing tail. We would rather be retained because the work is good than because leaving is difficult.

All services

Web & Digital Growth

A website is infrastructure. We build it that way.

Sites, stores and funnels engineered like production systems: fast, findable by search engines and AI assistants, and measured in revenue rather than impressions.

When to call us

You'll recognize the situation

01
Your site looks fine and performs badly. Slow on mobile, thin in search, and nobody can say which pages actually produce revenue.
02
Buyers now ask ChatGPT, Gemini and Perplexity before they ask Google, and the answers name your competitors instead of you.
03
Marketing is blocked by engineering. Every landing page, price change or campaign needs a developer, so campaigns ship weeks after they mattered.
04
You are replatforming commerce and cannot afford to lose the rankings, the integrations, or a single day of trading.

Why now

Four shifts that changed what a website has to do

The answer layer moved in front of search: A growing share of commercial research now ends inside an assistant's answer, where three or four sources get cited and the rest are invisible. Ranking fourth on a results page used to mean traffic. Increasingly it means nothing at all.
Speed is a revenue line, not a technical one: Google's Core Web Vitals thresholds — largest contentful paint under 2.5 seconds, interaction to next paint under 200 milliseconds, layout shift under 0.1 — mark the point where real users start abandoning. Most business sites fail at least one of them on mobile.
Marketing velocity is an engineering property: If a campaign page needs a sprint, your marketing team's ceiling was set by your architecture rather than by their ideas. Content infrastructure decides how fast a company can act on what it learns.
Accessibility and consent stopped being optional in Europe: The European Accessibility Act has applied to consumer-facing digital services since June 2025, and consent handling is audited in practice rather than in theory. Both are inexpensive to design in and expensive to retrofit.

What we deliver

Web development and digital growth services

Web platforms & applications: Corporate sites, SaaS marketing sites, customer portals, booking systems, membership and marketplace platforms. Multi-language from the first commit, not bolted on in year two.
Ecommerce & commerce systems: Shopify, WooCommerce and custom storefronts with B2B pricing tiers, subscriptions, inventory sync and payment flows that survive an audit and a Black Friday.
Content infrastructure: Headless CMS with editorial workflows, preview and role-based publishing. Marketing ships pages without opening a ticket.
Experience & interface design: Research, journey mapping, design systems and accessible interfaces built mobile-first and validated against WCAG 2.2 AA.
Performance engineering: Core Web Vitals treated as a budget with a gate in the pipeline: edge rendering, image pipelines, caching strategy and a score that stays where we left it.
Search visibility (SEO): Technical foundations, site architecture, schema, internal linking and content optimization — local and international, with the crawl and index hygiene underneath.
Generative engine optimization (GEO): Being cited by ChatGPT, Claude, Gemini, Copilot and Perplexity: entity definition, retrieval-shaped content, structured answers and the knowledge graph work that makes a brand legible to machines.
Conversion, analytics & lifecycle: Event instrumentation, funnel analysis and CRO, wired to CRM and lifecycle automation so a visit becomes a pipeline record and a record becomes revenue.

The system

How it holds up in production

01Core Web Vitals are a budget enforced in the pipeline, not a score reviewed after launch.
02The entity and schema layer is written once and read twice: by search crawlers and by AI assistants.
03Every layer reports into one measurement plane, so a change in Build can be traced to a number in Convert.

Deliverables

What lands on your desk

Design system & components
Headless CMS & workflows
Core Web Vitals budget
Technical SEO & schema layer
GEO entity & answer layer
Analytics, events & funnels
CRM & lifecycle automation
Care plan & runbooks

Capabilities

Nine capabilities, each covered in depth

Generative Engine Optimization

Be the source ChatGPT, Claude, Gemini, Copilot and Perplexity cite when your buyers ask them who to hire.

Technical & Editorial SEO

Foundations, architecture and content that compound — audited monthly rather than asserted annually.

Performance Engineering

Core Web Vitals brought inside Google's thresholds on real devices, and kept there by a gate in your pipeline.

Ecommerce Development

Shopify, WooCommerce and custom commerce, with the pricing rules, subscriptions and integrations your operation actually runs on.

Conversion & Analytics

Event instrumentation, funnel analysis and structured experiments, so budget follows evidence instead of instinct.

Growth & Demand Generation

Paid acquisition, content and lifecycle automation run as one system, against one pipeline number.

UX & Interface Design

Research, journeys and design systems that make a product obvious to use and cheap to extend.

Headless CMS & Content Infrastructure

Content infrastructure your marketing team owns, with the modelling and workflows that keep it usable at scale.

Care, Security & Maintenance

Monitoring, updates, security and continuous improvement — the part after launch, run properly.

How it runs

Six stages, each landing something you keep

01
Diagnose
Technical, findability and conversion audit of what exists today. Fixed fee, delivered before any commitment.
Opportunity map
02
Architect
Platform choice, information architecture, URL and entity model, and the measurement plan that will prove it worked.
Architecture & migration plan
03
Design
Journeys, key templates, the component library and an accessibility baseline signed off before code.
Design system & templates
04
Build
Focused sprints against a staging URL. Performance and schema are acceptance criteria, not follow-up tickets.
Weekly demos on staging
05
Launch
Redirect map, index migration, analytics verification and zero-downtime cutover, monitored for thirty days after.
Go-live runbook & rollback
06
Compound
Measure, test, publish, improve. Rankings, citations and conversion tracked together on one monthly cycle.
Monthly report & backlog

These stages compress the firm's nine-stage delivery method for web work. Typical first release: six to ten weeks for a site, ten to sixteen for commerce. See the full delivery method

Sectors

Where this work lands

Healthcare & clinics: Patient-facing booking, multilingual intake, consent and records handling.
Education & academies: Enrolment funnels, course catalogues, student and parent portals.
Professional services: Authority-led sites where the search and answer layer is the pipeline.
Distribution & manufacturing: B2B catalogues, quote flows, tiered pricing and ERP-connected storefronts.
Real estate & hospitality: Listing and availability platforms, booking engines, multi-language markets.
B2B SaaS: Marketing sites, documentation, pricing pages and self-serve funnels that convert trials.

Outcomes

What changes after launch

01
Pages that load before attention breaks
Core Web Vitals within Google's thresholds on real mobile devices, held there by a budget in the pipeline instead of a launch-day screenshot.
02
Findable in both places buyers look
Ranked in search and cited in assistant answers, tracked as two separate metrics because they are two separate systems.
03
Marketing that ships without engineering
A content model your team publishes into daily, with preview, roles and approvals.
04
Revenue you can attribute
Every meaningful action instrumented and every funnel visible, so budget follows evidence rather than instinct.
05
A system that survives its third year
Typed, tested, documented and owned by you: code, data, infrastructure accounts and all.

Why us

Five practices, one accountable team

Engineers, not a marketing department that outsources the build: The same team that architects AI and cloud systems builds the site. Nothing is subcontracted to a bench you never meet.
Fixed quotes after a paid discovery: You know the price and the timeline before development starts. If the budget shape changes, you hear it from us first, in writing.
Performance and accessibility are acceptance criteria: A release does not ship if it breaks the Core Web Vitals budget or the WCAG 2.2 AA baseline. They are gates, not wishes.
You own everything on day one: Code, content, data, domains, analytics and cloud accounts. No licensing tail, no proprietary CMS you cannot leave.
We are still here in year three: Care & evolution keeps the team that built the system on call, with a monthly report you can forward to your board.

StackNext.js·Astro·Shopify·Sanity·Tailwind CSS·Cloudflare·GA4·HubSpot

How we engage

FAQ

Questions buyers ask

Prefer to talk it through? Book a consultation

Websites, web applications and ecommerce platforms, plus the growth layer around them: performance engineering, technical SEO, generative engine optimization, conversion analytics and lifecycle automation. Build and growth sit in one practice because a fast site nobody finds and a well-ranked site nobody converts fail in the same way.

Scope a web & growth build

Describe the problem in one paragraph. We'll answer with feasibility, approach, and a budget shape.

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