Ecommerce Development
Storefronts engineered for the day traffic spikes.
Shopify, WooCommerce and custom commerce, with the pricing rules, subscriptions and integrations your operation actually runs on.
The storefront is the easy part
A product grid is a solved problem. What breaks commerce projects is everything behind it: customer-specific pricing, quantity breaks, quotes that need approval, stock that lives in an ERP, subscriptions with proration, tax across borders, and a checkout that must not fail on the one day of the year that pays for the other 364.
B2B makes this harder still. Half the requirements — negotiated price lists, purchase orders, account hierarchies, credit terms — are invisible to platforms designed around consumer checkout, and get retrofitted with apps that each work until two of them meet.
We start from the operation and choose the platform second. Sometimes that means Shopify and a short integration layer. Sometimes it means custom. We will tell you which before you spend the budget, including when the answer costs us the larger project.
What we do
- Shopify & Shopify Plus
- Themes, custom storefronts and app development, including headless builds where the storefront needs to outgrow the theme layer.
- WooCommerce
- Custom WooCommerce builds and rescues, with the performance and security work that self-hosted commerce needs and rarely gets.
- Custom & headless commerce
- When platform constraints cost more than they save: a commerce core built to your rules, with the storefront decoupled from it.
- B2B commerce
- Account hierarchies, negotiated price lists, quantity breaks, quote-to-order flows, purchase orders and credit terms — treated as requirements, not as plugins.
- Payments & checkout
- Stripe, Adyen and local methods, with a checkout instrumented end to end so you can see exactly where orders are lost.
- Subscriptions & recurring billing
- Plans, proration, dunning, pauses and upgrades, with the billing edge cases handled before they reach your support inbox.
- Inventory & ERP integration
- Stock, pricing and order sync against the system of record, built idempotent so a failed night does not double-ship or double-charge.
- Conversion optimization for commerce
- Merchandising, search, product detail and checkout, tested against revenue per session rather than against opinion.
How a commerce engagement runs
- 01
Model the operation
Pricing rules, fulfilment, stock, returns and the systems of record — before any platform conversation.
- 02
Choose the platform on evidence
Scored against your requirements. The matrix is published below, and it frequently recommends the cheaper option.
- 03
Build the commerce core
Catalogue, pricing, checkout and integrations, with the edge cases scripted and tested rather than discovered in production.
- 04
Migrate carefully
Products, customers, orders, URLs and rankings, with a rollback plan and a trading calendar that avoids your peak.
- 05
Optimize continuously
Post-launch: funnel analysis, merchandising and checkout testing, on a monthly cycle against revenue per session.
Our method, published
How we choose a platform
Every commerce engagement starts with the same scoring matrix, applied to your requirements. It exists to make the recommendation arguable — and it regularly points at the option that bills us less.
- Catalogue complexity & variant model
- Pricing rules — tiers, contracts, quantity breaks
- Integration surface — ERP, PIM, WMS, accounting
- Checkout & payment requirements by market
- Subscription and recurring-billing needs
- Peak-load profile and failure cost
- In-house team's ability to operate it after handover
- Five-year total cost, including platform fees and app tax
StackShopify Plus·WooCommerce·Stripe·Medusa·Next.js·ERP APIs
Commerce, answered directly
Shopify wins on time to market, operational simplicity and payment coverage, and it is the right answer more often than agencies with custom teams admit. Custom wins when pricing logic, integration depth or catalogue structure fight the platform. We score it against your requirements and show the working.
Where this leads next
Performance Engineering
Core Web Vitals brought inside Google's thresholds on real devices, and kept there by a gate in your pipeline.
Conversion & Analytics
Event instrumentation, funnel analysis and structured experiments, so budget follows evidence instead of instinct.
Software Engineering
Commerce operations quickly become platform work — ERP, inventory and internal systems sit with our engineering practice.
Every capability in this practice: Web & Digital Growth
Scope a commerce build
Describe what you have and what it needs to do. We will tell you what it takes.