Technical & Editorial SEO
Search visibility, engineered from the foundation up.
Foundations, architecture and content that compound — audited monthly rather than asserted annually.
Most SEO problems are architecture problems
Sites rarely underperform in search because of a missing keyword. They underperform because the architecture buries important pages behind five clicks, because templates emit no structured data, because pagination and filters generate thousands of near-duplicate URLs, or because a replatform two years ago quietly dropped half the redirect map.
Those are engineering faults, and they are fixed by engineers reading the rendered output and the crawl logs, not by adding paragraphs to a page. The content work matters — but it compounds only once the foundation stops leaking.
We run SEO as an engineering discipline with an editorial layer on top, in English, French and German, with the hreflang and crawl hygiene that multilingual sites need and usually lack.
What we do
- Technical SEO & crawl health
- Rendering, indexation, crawl budget, canonical logic, pagination and parameter handling — verified against what the crawler actually receives, not what the CMS claims to publish.
- Site architecture & internal linking
- A structure where importance is legible from the link graph: hub and spoke clusters, descriptive anchors, and depth kept shallow for the pages that carry revenue.
- Schema & structured data
- Organization, Service, FAQ, Breadcrumb, Article and Product markup, validated and maintained as templates change rather than added once and forgotten.
- On-page & content optimization
- Titles, headings, metadata and body content aligned to real intent, with the search-intent mapping that decides which page should target which query.
- International & multilingual SEO
- hreflang done correctly across language and region, with canonical strategy that stops your French and German pages competing with each other.
- Local SEO
- Business profiles, local entity consistency and location-aware pages for firms that sell in specific cities rather than everywhere.
- Migration & replatform SEO
- URL mapping, redirect engineering, metadata carry-over and index monitoring through cutover and for thirty days after it.
- Authority & digital PR
- Original research and technical writing that earns links because it is worth citing. No link buying, no guest-post networks, no schemes with a shelf life.
How an SEO engagement runs
- 01
Audit
The 40-point technical review, plus a competitive and intent analysis. Fixed fee, and it ends in a prioritized list with effort and impact against each item.
- 02
Fix the foundation
Crawl, index and template-level issues first. Content work on a broken foundation is spend that does not compound.
- 03
Structure
Architecture, internal linking and the schema layer — the changes that lift every page rather than one.
- 04
Publish
Content against mapped intent, on a cadence your team can sustain after we hand it over.
- 05
Report
Monthly: impressions, positions, index coverage and the pages that moved, with what we are doing next and why.
Our method, published
The technical audit, itemized
Every engagement opens with the same review. We publish what is in it, because an audit you cannot inspect before buying is a document you cannot judge afterwards.
- Rendering & JavaScript indexability
- Crawl budget, log analysis & orphan pages
- Canonical, pagination & parameter handling
- Index coverage & exclusion reasons
- Structured data validity across templates
- hreflang & international configuration
- Core Web Vitals field data by template
- Internal link graph & click depth
- Redirect chains & historical URL loss
- Title, heading & metadata patterns at scale
StackSearch Console·Bing Webmaster·Schema.org·hreflang·Screaming Frog·Ahrefs
SEO, answered directly
Technical fixes can move index coverage and rankings within weeks. Architecture and content programmes run on a two-to-three quarter horizon before the compounding is obvious. Anyone promising first-page results in thirty days is selling something else.
Where this leads next
Generative Engine Optimization
Be the source ChatGPT, Claude, Gemini, Copilot and Perplexity cite when your buyers ask them who to hire.
Performance Engineering
Core Web Vitals brought inside Google's thresholds on real devices, and kept there by a gate in your pipeline.
Data & Business Intelligence
Search performance becomes a reporting problem quickly — that is where our data practice picks it up.
Every capability in this practice: Web & Digital Growth
Request an SEO audit
Describe what you have and what it needs to do. We will tell you what it takes.